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/2023.02.01
/European telecoms' advertising venture set for EU approval -sources.txt
(Adds European Commission, Vodafone decline comment, Telefonica | |
comment, no immediate comment from others, details)BRUSSELS, Feb 1 (Reuters) - Deutsche Telekom, | |
Orange, Telefonica and Vodafone's | |
plan to take on Big Tech with their own advertising joint | |
venture is set to win unconditional EU antitrust approval, | |
people familiar with the matter said.The joint venture marks the telecoms sector's first attempt | |
to take on Meta and Alphabet'S Google in the | |
lucrative online advertising sector and diversify their revenue | |
streams.Google is the world's leading seller of online advertising, | |
well ahead of Meta, with the business generating about 80% of | |
its revenue.The European Commission, which is scheduled to decide on the | |
deal by Feb. 10 after its preliminary review, and Vodafone | |
declined to comment.Telefonica referred to the joint filing with the EU | |
antitrust watchdog. Deutsche Telekom and Orange did not | |
immediately respond to requests for comment.The EU competition enforcer describes the joint venture as a | |
privacy-led, digital identification solution to support the | |
digital marketing and advertising activities of brands and | |
publishers.Earlier this week, pan-European consumer lobbying group BEUC | |
voiced concerns over how data would be collected by the joint | |
venture and how the partners aim to get users' consent.It urged EU antitrust chief Margrethe Vestager to ensure | |
that the joint venture complies with the bloc's privacy rules | |
and the companies do not thwart rivals which may offer a more | |
privacy friendly product. | |
(Reporting by Foo Yun Chee, Editing by Louise Heavens and | |
Elaine Hardcastle) |